Phase 7A — Visual Identity Exploration

GymChamp Design Concepts

Three visual directions for the new GymChamp identity. Each concept shows the same member data across Home, Fitness Profile, and Component Detail screens.

Concept A

Performance Blue

Technical, confident, athletic, credible

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Concept B

Premium Indigo

Premium, sophisticated, contemporary

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Concept C

Health Performance

Scientific, modern, health-tech, athletic

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Comparison

Criterion

A — Performance Blue

B — Premium Indigo

C — Health Performance

Personality

Technical, athletic

Premium, sophisticated

Scientific, health-tech

Strengths

Confident, data-led, energetic

Refined, calm, premium feel

Credible, precise, health-focused

Weaknesses

May feel too corporate

May feel too quiet

May feel too clinical

Consumer appeal

High — sporty and modern

High — premium and aspirational

Medium — serious but less playful

B2B appeal

High — credible and technical

High — premium and trustworthy

Very high — health-tech credible

Data visualisation

Strong — blue pops on data

Strong — indigo is elegant

Strong — teal feels scientific

Accessibility

Excellent contrast

Distinctiveness

Medium — blue is common in tech

Medium — indigo is trendy

High — teal is less common in fitness

Recommendation

Concept A — Performance Blue provides the strongest foundation. It balances athletic energy with technical credibility, making it versatile enough for individual gym members while remaining credible for B2B partners (gyms, leisure operators, corporate wellness).

The electric blue accent is distinctive in the fitness space (avoiding the lime-green gym cliché and the orange Strava association), while the cool neutral background keeps the focus on the user's data. Concept C (Health Performance / Teal) is a close second if a more health-tech positioning is preferred.

No concept has been selected automatically. Review all three visually before deciding.

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